The visualization of geospatial data analysis on a map may have a very illuminating effect on your insights in your own data, which can bring new business-opportunities to you attention that would otherwise be missed. Our services provide easy access to the visualization of your geospatial data via dynamic web-based maps or high-resolution images.

Visualizing your geospatial data

Nothing may prove as important to making strategic decisions as the visualization of your business data. This most often happens in the form of histograms, graphs or pie-charts, entirely overlooking the fact that large parts of your business-data comprise geospatial data. In many cases, this geospatial data either does not get any attention at all, or it gets plotted out in simplified linear graphs, discarding all the richness of its geographic nature. Especially the loss of the synergetic advantage of combining your geospatial data with the vast amount of available third party geospatial data may prove to be a missed opportunity from a strategic point of view. We are absolutely convinced that even a simple visualization of your geospatial business data may lead to new insights that can become an essential part of your strategic decision making process.

Rendering maps in your own color-scheme

You want to put maps in reports or on your web site in perfect harmony with your own business look-and-feel, so as to safeguard your professional look to the outside world. That is why we continuously improve our render engine to provide you with high-resolution images in every possible color scheme or with special visual effects such as local back lighting or edge softening. Rendering your maps, after geospatial analysis and processing, occurs in real-time and enables live inspection of the results on a dynamic web site where you zoom in and out to any level of detail you want to see. Every detail on your map can be exported in any resolution to send to your typesetter or for integration with your text processor.

Analysing your geospatial data

The geographic spread and the reachability of your customers and suppliers can have an important impact on the way you approach those parties best. A visual overview of this spread in combination with detailed reachability zones gives you a quick report of your current situation. Especially the evolution of this information through time may prove to be interesting. By frequently mapping the geographic spread of your customers and suppliers against the reachability zones that are calculated from your own business-locations, you may quickly detect certain hot-spots that need your attention. By blocking out certain roads, you may also simulate the effect of road works on the reachability of your site-locations. This way, you can timely react and shift capacity between your sites so as to cope with the limitations of a changed traffic situation.

Your data in the context of your demographic target audience

We mentioned the importance of the availability of a large amount of third-party geospatial data that you can use when analysing your own geospatial business data. The potential impact of such an enrichment may not be neglected. That is why we collaborate with several key partners who provide a wide range of reliable geospatial data. On top of that, a large source of demographic data is available for free via the National Institute for Statistics. Such third-party geospatial data enables you to quickly find answers for questions such as: "Where are potential customers that I currently cannot reach?", or "Which of my business sites are performing well given their demographic context and which sites have unused free capacity?". Market-analysis, gap-analysis or performance-analysis of your sites can often quite quickly be determined based on the synergy of your geospatial data with third-party geospatial data.